Sheryl Best 23/12/25 Sheryl Best 23/12/25

Why Neutral Doesn’t Mean Boring: How to Create Emotional Appeal When Styling Your Home for Sale

Discover how neutral home styling creates emotional appeal, attracts more buyers, and improves sale outcomes in the Australian property market.

Sheryl Best 21/12/25 Sheryl Best 21/12/25

From ‘For Sale’ to ‘Sold’: How Presentation Influences Negotiation Power

Discover how property presentation influences buyer psychology, negotiation power and sale outcomes — and why well-presented homes attract stronger offers and better terms.

Sheryl Best 17/12/25 Sheryl Best 17/12/25

Preparing Your Home for Different Buyer Types: Families vs Downsizers vs Investors

If you’re preparing to sell, the smartest question isn’t “How do I make my home look nice?”
It’s “Who am I selling to — and what do they care about?”

Sheryl Best 15/12/25 Sheryl Best 15/12/25

Online First Impressions: Why Photography Sells Homes Before Inspections Do

Most buyers decide whether a home is worth inspecting long before they ever see it in person. In today’s market, that decision is made online — in seconds, not minutes. Photography has become the first inspection, shaping expectations, emotions and perceived value from the very first image. This blog explores why online presentation matters more than ever, how buyers actually respond to property photos, and what sellers can do to ensure their home attracts attention, inspections and strong offers from the outset.